Big Latch On

Big Latch On

What is the Big Latch On?

A Big Latch On is a lot of fun! Groups of breastfeeding women come together at registered locations around the world, at a set time they all latch on their child for one minute while being counted by witnesses. The numbers are added up and see if we beat previous Big Latch On records or maybe even the world record!


What are the aims of the Big Latch On?

  • Support for communities to identify and grow opportunities to provide ongoing breastfeeding support and promotion.
  • Raise awareness of breastfeeding support and knowledge available in communities.
  • Help communities positively support breastfeeding in public places.
  • Make breastfeeding a normal part of the day-to-day life at a local community level.
  • Increase support for women who breastfeed - women are supported by their partners, family and the breastfeeding knowledge that is embedded in their communities.
  • For communities have the appropriate breastfeeding resources and accessible breastfeeding support services.


Why have a Big Latch On?

We all know how important breastfeeding is. This way we can show everyone just how much we all value breastfeeding and support all women as they grow the next generation.
Plus, it's a really good way to spend time with other women and families, and have a lot of fun - maybe a coffee and some cake as well!


Where does the Big Latch On come from?

The Big Latch On is originally from New Zealand. Women's Health Action started the Big Latch On in 2005 as part of World Breastfeeding Week. Each year they have seen a growth in the numbers of breastfeeding women attending and an increase in the support for breastfeeding in public. Small Beginnings Group’s Joanne Edwards introduced the Big Latch On to Portland, Oregon in 2010, as a celebration for World Breastfeeding Week. In 2011 Joanne worked with Annie Brown and members of La Leche League USA to grow the Big Latch On across the USA.

In efforts to further strengthen the Big Latch On’s mission to protect, promote and support breastfeeding women and in recognition of increasing global participation in the Big Latch On Women’s Health Action and the Big Latch On Global Coordinator Joanne Edwards of Small Beginnings Group, joined forces in 2012.


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